HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

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