HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

DROP THE MIC

 

1:45 TOUR

 

There will never be another. One of the best guests that he’s had thus far, James Corden takes a tour of the White House with no other than our AMAZING First Lady, Michelle Obama. Taking us along for the Carpool Karaoke, the two go from Stevie Wonder to Beyonce and even get a little extra help from Missy Elliot. There will NEVER be a first family as dope as the Obamas. America has been great for the last 8 years!

 

 

 

UNITY

 

 

 

 

 

 

 

 

 

 

COPY WRITTEN SO DON’T COPY ME.

 

 

 

 

 

-H.J.

FREEDOM

STRANGE FRUIT

 

Stepping up to the plate, Joe Budden blesses us with one of the most powerful freestyles in his career. Giving us a little more than 4 minutes of musical bliss, Budden takes us through some of the many images of Police brutality within our history. This food for thought was even served with a side of Jesse Williams’ powerful acceptance speech at the 2016 BET Awards. Hands in the air, 2 snaps Joey!

 

HOW MANY CITIES WE GOTTA MARCH THROUGH?

 

 

IF THS IS FREEDOM TO YALL, YOU BETTER GET US SOME MORE!

 

 

 

 

-H.J.

Nothing Real Can Be Threatened

 

A picture is worth a thousand words and what’s understood never needs to be explained.

 

Now many of us look at Jay z and Beyoncé as the epitome of relationship goals. From their unwavering love to even the hidden mysteries within their marriage, you can’t help but hold them at a high regard. Now when “Lemonade” was released, many of us were ready to jump ship. Catching wind of the hypothetical scenario of Mr. Carter fighting with those infidelity urges. But what “Lemonade” did for a lot of us, was open our eyes to our own personal battles within our relationships. Tuning out the naysayers and trusting in your heart. The uphill journey of starting over again that Beyoncé took us on, shed light that love is only built for realest soldiers. Allowing us to see that tough love can implicate forgiveness and how a little bit of hot sauce can boost up our swag.

But in all seriousness, if what you have established is deep rooted and seeded in love, then nothing real can be threatened and nothing unreal exists. It might not make sense to everyone looking on the outside in, but if the love is truly genuine, then there’s no way that you can’t win.

 

TRUE LOVE BREATHES SALVATION BACK INTO ME

 

 

-H.J.