HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

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MUSIC ANNIVERSARY: WATCH THE THRONE

YOU KNOW ME BY NOW.

 

On this day 5 years ago, one of the best hip hop collaborations was released into the world. Jay z and Kanye West joined forces and released Watch The Throne. This 16 track album even broke the record of first week sales on iTunes when it dropped. There was no need for heavy features on this album because Jay z and Kanye traded verses on each song, like jabs. You couldn’t help but call it a classic, truly black excellence. I really don’t know about anyone else, but I am still here for a Watch The Throne II

 

 

 

 

 

DON’T LET ME INTO MY ZONE.

 

 

 

 

 

 

 

 

 

 

 

SOUNDS SO SOULFUL.

 

 

 

 

 

 

 

 

YOU TALK IT, I LIVE IT.

 

 

 

 

 

 

 

 

 

 

 

I PLAY CHICKEN WITH A MAC TRUCK.

 

 

 

 

 

 

 

-H.J.

 

 

 

 

 

MAJOR KEY.

It seems as if DJ Khaled could be having one of the best years of his career. From becoming the most inspirational spokesman for success on snapchat, to getting the call to go on tour with Beyonce, to today, possibly dropping one of the best albums of his career.  Khaled has really given us MAJOR KEYS this year.  Reminding us every morning to be ourselves, be grateful for those people and things around us, that keep us grounded through love. And on top of all that, walk boldly past “THEY” who don’t want you to win.

 

 

Keys Open Doors

 

 

CAN’T CALL IT. I’m not even gonna lie, I had to take a mental vacation within the first half of the album. After hearing Jayz, Drake, Nas,Big Sean, Kendrick Lamar, AND J.Cole within the first 4 songs of the album, I was on some Jesus take the wheel. The production alone had me ready to throw my hands up. Then add in the lyrical word play, I knew that the second half of the album was the rest of a masterpiece. Delivering us with slow jams, and some twerking beats, yet all the while still dropping gems of knowledge, DJ Khaled gives us a very well put together classic. Do yourself a favor, spread the fan love,  and listen to our neighborhood locksmith, DJ Khaled on yet another one Major Key.

 

 

 

 

 

 

 

 

-H.J.

THROWBACK THURSDAY : OTIS

SOUNDS SO SOULFUL, DON’T YOU AGREE?

 

 

 

Due to the fact that yesterday made 5 years since this legendary sample of Otis Redding was brought to life, it’s only right that I make it the first of many throwback Thursdays. Now Watch The Throne was one of my favorite Hip Hop albums, and “Otis” was one of my favorite songs off the album. I can still remember the energy being brought to life as I watched it being performed during the Watch The Throne tour. So I can only imagine how the actual energy was in the booth. I don’t know about you, but I’m still here for a Watch The Throne 2!

 

 

 

 

I GUESS I GOT MY SWAGGER BACK, TRUTH!

 

 

 

 

 

 

 

 

 

SOPHISTICATED IGNORANCE.

 

 

 

 

 

 

 

 

-H.J.

 

 

Nothing Real Can Be Threatened

 

A picture is worth a thousand words and what’s understood never needs to be explained.

 

Now many of us look at Jay z and Beyoncé as the epitome of relationship goals. From their unwavering love to even the hidden mysteries within their marriage, you can’t help but hold them at a high regard. Now when “Lemonade” was released, many of us were ready to jump ship. Catching wind of the hypothetical scenario of Mr. Carter fighting with those infidelity urges. But what “Lemonade” did for a lot of us, was open our eyes to our own personal battles within our relationships. Tuning out the naysayers and trusting in your heart. The uphill journey of starting over again that Beyoncé took us on, shed light that love is only built for realest soldiers. Allowing us to see that tough love can implicate forgiveness and how a little bit of hot sauce can boost up our swag.

But in all seriousness, if what you have established is deep rooted and seeded in love, then nothing real can be threatened and nothing unreal exists. It might not make sense to everyone looking on the outside in, but if the love is truly genuine, then there’s no way that you can’t win.

 

TRUE LOVE BREATHES SALVATION BACK INTO ME

 

 

-H.J.

 

 

 

How Many Madonnas Can That Mazda Fit?

I shattered all your misconceptions! 

 

Making us all want to head to a corner near us, Pusha T teams up with the “14 year drug dealer” himself, Jay-z to shake up the summer. Serving us some crack music over a dope Dj Dahi beat, these two MCs have us ready to check ourselves into the nearest support group.

 

 

I always knew I was a prophet, but I couldn’t find a decent job.

 

 

 

-H.J.