HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

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JUMP OUT THE WINDOW.

Have you ever wondered what it’d be like if you were the characters in a video game? Well Big Sean learns firsthand. Racing after a villain through a virtual reality, after stealing his princess from her castle, The Don shows that he will do whatever it takes to get her back.

Seems like Sean still wants to keep chivalry alive nowadays, as he even wins some extra bonus points towards the end with his latest visual off “I Decided. Living up to the single’s title, Big Sean will even ‘Jump Out The Window’ to show he’s down. Are you?

 

 

AND.YOUR.TIME.IS.THE.ONLY.THING.I.WISH.WAS.MINE.

 

 

 

 

 

 

-H.J.

I THINK OF YOU.

Having these three fellas in a group wouldn’t be such a bad idea after watching this video. Jeremih teams up with Chris Brown and Big Sean for his single ” I Think Of You” giving us some old school R&B vibes. Chasing the pretty girl around the block, all three try and shoot the breeze. Jeremih delivers a modern day “Do The Right Thing” visual, even with a cameo from Dan The Man stealing as usual. While Breezy and Big Sean keep it real when it comes going after what they want.

With each delivering a taste of their own thoughts, it’s kinda hard for us not to get lost in the thoughts with them. Plus how can you deny them, when all try and compare you to the sunset?  Just seems as if these three together kinda go hard, like they’re playing the playoffs.  They even have a tip for the ladies, panties by the nightstand is a way to keep em feening.

GIVE.ME.SOMETHING.I.WANNA.DO.

-H.J.

Wale finds himself stuck between a rock and a hard place when it comes to his recent lady of interest. Looking for a little guidance from his homeboy, Wale calls on PNB Rock for help with his latest single “Dilemma”. But it seems like birds of a feather flock together in this situation, because Rock looks like he needs some help of his own when it comes to seeing his lady.

 

But Wale and PNB shoot their shot, tell their women to stop playing and let the fellas skip over the Netflix and get straight to the chilling. Now ladies, what are you to do when they come for you? Can’t wait to see what else Wale has more in store? Well you won’t have to wait long, his new album “Shine” is slated to drop May 5th.

 

 

 

 

WHAT.AM.I.TO.DO?.

 

 

 

 

 

-H.J.

NEW CRIB.

Mila J is at her wits end in her new visual “New Crib” that she actually pulls her hair out. Needing to find a place of her own, she also decides to do a little spring cleaning of ol boy’s ish. But it’s hard to put memories in a box, and not reminisce a little on what once was.

 

Despite the memories Mila J packs it up over an old school R. Kelly vibe, and  decides maybe it’s just better to get a whole new place. Can she stay with you?

 

IS.IT.EVER.REALLY.OVER?.

-H.J.

DNA.

It just seems as if Kendrick Lamar can reallyyy do no wrong when it comes to his delivery. Three days after dropping what many are already calling  album of the year, Kung Fu Kenny delivers his second single “DNA”, with a visual that you can’t help but say ‘Damn.’ to. When I tell you that Kendrick can do NO WRONG,  he can do no wrong.

Giving us some day in the life of vibes, Lamar faces off with Ocean 11’s Don Cheadle over a polygraph, and ends the night shooting the breeze with Schoolboy Q. Calling out the real from the fake within ourselves, the multifaceted Kendrick, always leaves us wanting more. Whether it be an audio or visual stimulation, you always get your fix when it comes to Kendrick. If you don’t think so, Schoolboy Q will knock a little sense in you.

 

 

 

DO.YOU.KNOW.WHAT.DNA.STANDS.FOR?

 

 

 

 

 

 

 

 

-H.J.

PRIVACY.

Though he might not be getting enough of it these days, it hasn’t slowed him down when it comes to making great, feel good music. Releasing his latest visual for his new single, “Privacy”, Chris Brown let’s us know exaccctly how he wants to spend his alone time.

Giving us some Smooth Criminal vibes, Chris shuffles his way through the casino, trying to dance his way into the hearts of those in room 326. Say what you want about the man, but his music neverrrrr disappoints. Breezy even came through with some 90s Reggae vibes, by sampling “Tight Up Skirt”.

We can all agree that this song can be on a few different playlists this year, especially a summer party list (maybe the censored version, for the kids). Privacy is off the upcoming album ‘Heartbreak On A Full Moon’, hopefully Chris won’t keep us in the dark too much longer on the release date. But for now..we’ll get our fix with this new video.

 

 

AYY YOU GIRL WITH THE TIGHT UP SKIRT.

 

 

BOOM. SHAKA. LAKA.

 

 

 

-H.J.