HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

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JUMP OUT THE WINDOW.

Have you ever wondered what it’d be like if you were the characters in a video game? Well Big Sean learns firsthand. Racing after a villain through a virtual reality, after stealing his princess from her castle, The Don shows that he will do whatever it takes to get her back.

Seems like Sean still wants to keep chivalry alive nowadays, as he even wins some extra bonus points towards the end with his latest visual off “I Decided. Living up to the single’s title, Big Sean will even ‘Jump Out The Window’ to show he’s down. Are you?

 

 

AND.YOUR.TIME.IS.THE.ONLY.THING.I.WISH.WAS.MINE.

 

 

 

 

 

 

-H.J.

I’M THE ONE.

There’s no denying that DJ Khaled has been on a winning streak these past couple of years. Starting the year off strong by dropping ‘Shining’ featuring Hov and B, it’s just seems about time that the rest of the vocals got in! Giving us a sample of what’s in store for his new album “Grateful”, Khaled teams up with some heavy hitters for his next single ‘I’m The One’. Enlisting in the help Justin Bieber, Quavo, Chance The Rapper, and Lil Wayne.

Talk about another one. Celebrating life and all their blessings, the fellas party it up with some pretty ladies at DJ Khaled’s beautiful palace. While no other than executive producer Asahd Khaled looks on and gives dad the green light. Looks like we found our first summer anthem of 2017. MAJOR KEY.

 

 

 

 

DONT.LET.THE.ONLY.REAL.INTIMIDATE.YOU.

 

 

 

 

 

 

-H.J.

Wale finds himself stuck between a rock and a hard place when it comes to his recent lady of interest. Looking for a little guidance from his homeboy, Wale calls on PNB Rock for help with his latest single “Dilemma”. But it seems like birds of a feather flock together in this situation, because Rock looks like he needs some help of his own when it comes to seeing his lady.

 

But Wale and PNB shoot their shot, tell their women to stop playing and let the fellas skip over the Netflix and get straight to the chilling. Now ladies, what are you to do when they come for you? Can’t wait to see what else Wale has more in store? Well you won’t have to wait long, his new album “Shine” is slated to drop May 5th.

 

 

 

 

WHAT.AM.I.TO.DO?.

 

 

 

 

 

-H.J.

NEW MUSIC: BOUNCE BACK

 

 

MY DADDY’S A G, IT’S GENETIC.

 

 

 

 

Just when we thought Big Sean had gotten everything off his chest, he’s back with another single “Bounce Back”. Giving us some food for thought on how to get bounce back from a setback, Big Sean keeps it 1000. From keeping it real with yourself, to weeding out the fakes, he gives us the true guideline to success. The Don’s taking back control.

 

 

 

 

STRENGTH OF A MUSTARD SEED.

 

 

 

 

 

 

IF YOU’RE A REAL ONE.

 

 

 

 

-H.J.

NEW MUSIC: NO MORE INTERVIEWS

 

I GUESS I’M ON MY DON SHXT.

 

 

Getting it straight from the horse’s mouth, Big Sean pens a tell all as to why there won’t be anymore interviews. With his new single “No More Interviews” Sean reveals that some things you just have to charge to the game, whether it be relationships, partnerships, or investments. Time is money, so make sure you spend yours wisely when it comes to Sean.

 

 

 

 

POSTER BOY.

 

 

 

 

 

 

 

 

 

PERPETUAL MOTION.

 

 

 

 

 

-H.J.

 

 

 

 

 

 

NEW MUSIC: SEX WITH ME REMIX FT. TREY SONGZ

PURE TEMPTATION.

 

 

 

 

Man listen, I’m giving this the best remix of the year. The playful banter of word play on this track, 2 snaps! Mr. Lituation (Fabolous) himself teams up with The Panty Droppa (Trey Songz) for the next single off the highly  anticipated mixtape, Summertime Shootout 2 The Level Up which is slated to drop from Fabolous. But Lord we pray it’s soon, because we can’t go a summer without a soul tape to mellow out. Too much temptation on this track.

 

 

 

 

 

ON TO THE NEXT LITUATION.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DON’T YOU EVER GO GHOST.

 

 

 

 

 

 

 

-H.J.