HOVIE’S HOME : 4:44.

 

YOU’D RATHER BE OLD RICH ME OR NEW YOU?

 

Hovito

 

After almost a 4 year album hiatus, the Brooklyn Boy is BACK! On June 30, the world had some gems dropped on us by no other than the GOAT himself Mr. S. Carter, Jayz. This concise 10 song album ‘4:44’ might leave some of you wanting to contemplate your top 5 Hov albums.  Produced by no other than the legendary No I.D., Hov opens up and delivers a deeper depth of himself that I don’t think any of us truly knew. From dropping knowledge to apologies, it just seems as if No I.D. has the pure talent as a producer to bring the raw emotions out of an artist. The real feel emotions displayed on the title track ‘4:44′ reminds many of how No I.D. brought out the same in Nas, during his “Life Is Good’ project. Either way, this album might just snag a well deserved Grammy for its classic depth. Proving to many why Jayz deserved to be inducted into “The Songwriters Hall of Fame”. 

The samples strategically used, helped make this soundtrack to Hov’s words, sound like a complete sonic masterpiece. After the release of the epic album ‘Lemonade’ last year by his wife Beyonce, it left us listeners with a few questions, for one of our favorite “relationship goal” couples. We all wanted answers, to see exactly what Jayz had to say for himself, and there were talks that his response to ‘Lemonade’ would be an ether type of record. But what Hov delivered sonically overall was a deeper way of thinking. How checking your ego, finding financial freedom, taking care of your family, and sometimes humbling yourself will make all the difference in the world.

 

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This album wasn’t just about addressing the rumors of infidelities, it was an album of self perception. As a culture, as business owners, as a race. Making smart investments, keeping your circle authentic, even understanding the importance of credit. On this album, Jay z teaches some on the importance of fatherhood and how he would never want to put his family in a position where someone else is taking care of them. Things that a lot of us don’t always hear in hip hop. Hov opened the door to being vulnerable, even admitting the struggles of his mother’s sexuality, having beef with your best friend and crying over your woman. Real life shxt. 

While some may argue that Jayz isn’t the GOAT of our time, one can counter with who can deliver such a concise message in 10 songs other than him? Who can own a streaming platform and then link it a cell phone carrier exclusively for his album release? This album is worth the four year wait. But then again, does he ever really disappoint? If you haven’t gotten a chance already to subscribe to Tidal, or if you’re not a Sprint customer, Hov stillllll looked out for you guys. Make sure you do your ears a favor and check out 4:44 .

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Favorite One Liners !!!!!

Kill Jay z – Never Go Eric Benet

The Story Of OJ – Financial Freedom My Only Hope

Smile – Welcome Back Carter, Smile.

Caught Their Eye – I Can See A Side Eye In My Sleep

4:44 – I Stew Over, What If, You Over My Shxt?

Family Feud – Nobody Wins When The Family Feuds.

Bam – Sometimes You Need Your Ego.

Moonlight – Even When We Win We Gon Lose.

Marcy Me – Back From Bedford Stuyvesant, The Livest One.

Legacy –Black Excellence Baby, You Gon Let Em See…

 

 

UPDATE: After only 6 days (7/5) of being released, ‘4:44’ has become PLATINUM!! Based solely off of Tidal streams and Sprint customers. WELCOME BACK CARTER ☺️

 

 

 

 

-H.J.

 

 

 

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I’M THE ONE.

There’s no denying that DJ Khaled has been on a winning streak these past couple of years. Starting the year off strong by dropping ‘Shining’ featuring Hov and B, it’s just seems about time that the rest of the vocals got in! Giving us a sample of what’s in store for his new album “Grateful”, Khaled teams up with some heavy hitters for his next single ‘I’m The One’. Enlisting in the help Justin Bieber, Quavo, Chance The Rapper, and Lil Wayne.

Talk about another one. Celebrating life and all their blessings, the fellas party it up with some pretty ladies at DJ Khaled’s beautiful palace. While no other than executive producer Asahd Khaled looks on and gives dad the green light. Looks like we found our first summer anthem of 2017. MAJOR KEY.

 

 

 

 

DONT.LET.THE.ONLY.REAL.INTIMIDATE.YOU.

 

 

 

 

 

 

-H.J.

THE REAL IS BACK!

Just making over a year since we’ve had an album, King Kunta aka Kendrick Lamar, has emerged from the abyss and finally debuted the artwork  for his 5th studio album ‘Damn.’. A tracklist consisting of only 14 songs with 3 features, and 2 of those features being, U2 and Rihanna!  Yup you read that right, let it just sink in, U2..andddd..Rihanna. With features like them, one can only imagine how those records sound, let alone the rest of the album. If it were to sound anywhere close to the first single “Humble.”, then we’re in for a treat.

Since being released “Humble.”, has already skyrocketed to number 1 on the Billboard R&B/Hip Hop charts, but also landed number 2 on the Billboard Hot 100s. Making it Kendrick’s fourth Top 10 but FIRST  top 10 single debut as lead artist (simply meaning, he wasn’t a featured artist, it’s his actual ish!). But as if that wasn’t good enough, “Humble.” is the highest Hip Hop song debut on the Hot 100s  since Eminem and Rihanna’s “Love The Way You Lie” nearly seven years ago which also slide into the number 2 spot. Even with all the accolades, K.Dot still practices what he preaches and remains humble, while the rest of us are screaming that this album is already Grammy worthy! ‘Damn.’ is slated to drop on Good Friday, 4/14. Coincidence, I think not. Check out K. Dot’s mini interruption of The Last Supper in his visual for “Humble.”.

HOLD UP, SIT DOWN!

SICK AND TIRED OF THE PHOTOSHOP!

-H.J.

FLASHBACK FRIDAY: USHER

 

I KEEP A DOLLAR WORTH OF DIMES.

 

It only seemed right that this week’s flashback be reserved for the legendary artist that just reached his much deserved star on the Hollywood Walk of Fame,  Usher. From the stage to the big screen, Usher continues to show his versatility  throughout the years. So here are a few Usher classics, and his new video No Limit, off his new album Hard II Love dropping on the 16th of this month. We appreciate Usher for all that he’s contributed to music and to our lives over the last 22 years. Truly a legend in our eyes.

 

 

 

 

 

I’M REMINDED WHEN I LOOK AT YOU.

 

 

 

 

 

 

 

 

 

 

 

WISH I KNEW HOW TO SEPARATE THE TWO.

 

 

 

 

 

 

 

 

DON’T LEAVE YOUR GIRL AROUND ME.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WANNA BOOGIE TONIGHT.

 

 

 

I DON’T KNOW ABOUT YALL, BUT I KNOW ABOUT US.

 

 

 

 

 

 

 

 

 

 

 

MY OH MY OH MY OH MY OHHHH

 

 

 

 

 

 

WE SHINE.

 

 

 

 

 

 

 

 

 

YOU FINER THAN WINE.

 

 

 

 

 

 

 

 

 

-H.J.

 

 

 

 

 

 

 

 

 

 

 

 

 

NEW MUSIC: THE PINKPRINT FREESTYLE

THE DIFFERENCE IS A LOT OF Ms.

 

 

 

Just as school is coming back into session, Nicki Minaj takes us to class over a 5 minute freeystle “The Pinkprint Freestyle”.  Reminding us to never count her out as a phase because throughout her career she has had a  major following. Giving glory to God and slaying her verses it’s safe to say Nicki is back like she never left.

 

 

BARS FOR DAYS.

 

 

 

 

 

 

 

 

I GOT VISAS IN MY NAME.

 

 

 

 

 

 

 

 

 

-H.J.

 

 

 

NEW MUSIC: SEX WITH ME REMIX FT. TREY SONGZ

PURE TEMPTATION.

 

 

 

 

Man listen, I’m giving this the best remix of the year. The playful banter of word play on this track, 2 snaps! Mr. Lituation (Fabolous) himself teams up with The Panty Droppa (Trey Songz) for the next single off the highly  anticipated mixtape, Summertime Shootout 2 The Level Up which is slated to drop from Fabolous. But Lord we pray it’s soon, because we can’t go a summer without a soul tape to mellow out. Too much temptation on this track.

 

 

 

 

 

ON TO THE NEXT LITUATION.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DON’T YOU EVER GO GHOST.

 

 

 

 

 

 

 

-H.J.

EVERYBODY LOOKING

FRESH OUT.

 

 

Wasting no time to get back in the booth after being released a little over a month ago, Gucci Mane dropped his new album Everybody Looking today. Giving us 2 visuals off the album, it’s safe to say La Flare is back.

 

 

 

WITH THE SEAT WAYBACH

 

 

 

 

 

 

 

 

HOW YOU LET A DUDE FROM THE FEDS OUT DO YA?

 

 

 

 

 

 

 

 

I DON’T NEED NO FEATURE.

 

 

 

 

-H.J.